Paul Kedrosky takes a quick look at a graph of advertising growth and GDP growth since 1983 and says, essentially, “See, they’re correlated.” Well, yeah. But he’s not answering his own question: how does this affect Google/Yahoo? Ad spending growth is highly correlated to GDP growth. About 52% correlation since the end of World War […]
Posts for January 2008
Another Opinion on Financial Services Advertising
AdAge has a roundup of what various marketing professionals think will happen to advertising spend in 2008. Of the ten people they quote, only one is a relatively impartial observer: TNS’ Jon Swallen. What does he say? “The lesson to be learned from the past few recessions is that it obviously impacts different categories differently. […]
The New Universal Identifier
Josh commented on my last post that privacy requires control over both (a) personal data and (b) the platform on which the data is used. My gut instinct is that our expectation of privacy is only the former. Privacy is a moral issue but, as with most moral issues, the ideal compromises with practicality in […]
Drawing the Privacy Line
Greg is bothered by Plaxo scraping your friends’ email addresses from Facebook. But I think he’s less bothered about the automated downloading of them from Gmail and other services. Paul Buchheit points out that the latter is just as much a violation of Gmail’s TOS as the former is of Facebook’s. Why is doing it […]