Paul Kedrosky, whose blog I love to read, lends credence to a misleading MSNBC article “Mortgage Application Volume Plummets” by pointing to it. See below, a graph of the stat that “plummeted,” through 2/15/2008. I mean, there’s something wacky going on with that volatility, but it’s not a disappearance of mortgage applications. Looks to me […]
Posts for February 2008
Advertising in a Downturn: Case Study
The common wisdom, the man on the street, the wiseacre in the crowd and their various ilk at the major media outlets say: in a recession, advertising spend goes down. I’ve been arguing for six months that certain sectors of the advertising market won’t, even though their industries are troubled: mortgages and cars have been […]
The Google: Inflection Point
Google continued growing rapidly, albeit a tad less rapidly, and said they saw no weakness in the online advertising market from the oft-predicted recession. But they also said that they were going to focus more on display advertising to diversify away from their core CPC business. That’s exactly what I said to expect. This will […]