What they Want, What they Need

Frames are disabled on this site.

Click here to read the article.

Reading the comments on Saul Hansel’s NYT piece, An Icon that Says They’re Watching You. The two knee-jerk responses to advertising appear in the first few:

#3: “Make a great product and people will seek you out and buy it. The market research dollars should be for learning what people truly want – not what business and advertisers tell us to want.”

#4: “Stop polluting my world with ads that will never appeal to me.”


#3. Stop telling me what I want.
#4. Please tell me what I want.

Is the truth perhaps somewhere in between?