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But, then, why have a website at all?

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I’ve been sitting in front of my computer all day, doing general industry research: who does what, who the competitors in specific micro-segments are (i.e. who the ten billion companies competing to be the leading real-time mobile app video advertising social behaviorial targeting data exchange are. OK, that was a bit of hyperbole, but not by much.), etc.

One thing I noticed is how hard it often is to figure out what a company does by looking at its website. I figured that after giving the elevator pitch 3,000 times to VCs-frantically-pushing-the-Door-Open-button, the entrepreneurs would be able to clearly and concisely say what they do.