The 44 VCs With the Most AdTech Investments

The venture capitalists with the most un-exited AdTech companies.

[Edit: After the initial post of this, several people sent me some more companies to add. A couple of these companies I don’t consider ‘adtech’–as noted, there’s not a bright line, but I haven’t counted search, marketing tech, or marketing info companies–some just don’t have investors listed in Crunchbase, but a few made a difference, including knocking me out of third place to fourth. There are now 46 VCs on the list.]

Investor #
SV Angel/Ron Conway 21 Adara Media, AddThis, AdReady, Anchor Intelligence, AppNexus, Booshaka, Factual, Inadco, Luminate, Magnetic, Moat, Perfect Audience, Rapleaf, Sharethrough, SteelHouse, Swrve, TellApart, The Trade Desk, TrialPay, Vungle, Yext
First Round Capital 19 33Across, Adaptly, Aggregate Knowledge, AppNexus, Curalate, DoubleVerify, Flurry, Gigya, GumGum, Influitive, LiveIntent, Moat, OpenX, PerformLine, Pinch Media, SAY Media, Solve Media, VigLink, Yieldex
DFJ 12 4INFO, ContextWeb, CTS Media, Flurry, isocket, JiWire, PubMatic, PulsePoint, RichRelevance, ShareThis, TrialPay, Virool
Neu VC 11 33Across, Flurry, Magnetic, Media Armor, Metamarkets, Optimal, PerformLine, PlaceIQ, awe.sm, The Trade Desk, Yieldbot
500 Startups 11 AdStage, BoostCTR, Influitive, LaunchBit, Medialets, MediaSpike, OneSpot, Republic Project, StackSocial, Virool, Vungle
Greycroft 10 33Across, Adly, Collective Media, Extreme Reach, Media Armor, TagMan, Nativo, Resonate, Skimlinks, SteelHouse
Founder Collective 9 BoostCTR, Convertro, Factual, SHIFT, Integral Ad Science, Magnetic, Metamarkets, Moat, The Trade Desk
Battery 8 BlueKai, BoostCTR, Kontagent, LiveIntent, Lotame, Mass Relevance, Tealium, TrialPay
NEA 8 AddThis, Compass Labs, Curalate, GumGum, Influitive, SAY Media, Silk, Videology
Metamorphic 8 33Across, BoostCTR, Chango, isocket, Madison Logic, Mass Relevance, Tapad, TapCommerce
Floodgate 8 AdRoll, Anchor Intelligence, Ensighten, GENWI, Mass Relevance, Metamarkets, OneSpot, Sharethrough
Crosslink 8 Bizo, Flurry, JellyCloud, Kiip, RadiumOne, RichRelevance, SET, Vungle
Trinity 7 Act-On Software, Dynamic Signal, Namo Media, Perfect Market, RadiumOne, Red Aril, TubeMogul
DAG 7 Aggregate Knowledge, Convertro, Gigya, Lockerz, OpenX, TRUSTe, Visible Measures
August Capital 7 Adara Media, Adchemy, Flingo, Gravity, Luminate, PubMatic, SAY Media
iNovia 7 33Across, Chango, Collective Media, Media Armor, TagMan, Resonate, TripleLift
Mayfield Fund 7 Adchemy, AudienceScience, BlackArrow, Gigya, Moat, RevenueScience, the Rubicon Project
Sequoia 7 Capillary Technologies, CTS Media, Drawbridge, Flite, Innovid, Kontera, Taykey
Accel 7 AdRoll, Collective Media, Krux, myThings, OpenX, Origami Logic, TRUSTe
Norwest Venture Partners 7 Act-On Software, Brand.net, Capillary Technologies, JiWire, SocialVibe, Sojern, Turn
Siemer Ventures 6 Adly, Connexity, SHIFT, Optimal, StackSocial, StrikeAd
Redpoint 6 BlueKai, Gravity, Impact Radius, Inadco, Intent Media, SocialVibe
Google Ventures 6 Luminate, MediaSpike, Namo Media, Republic Project, VigLink, Vungle
Upfront Ventures 6 Adly, Factual, Gravity, GumGum, awe.sm, ADOMIC (formerly YieldMetrics)
Lerer Ventures 6 ActionX, Adaptly, SHIFT, LiveIntent, Moat, Tapad
Menlo Ventures 6 DataXu, eXelate, Flurry, Media6Degrees (m6d), NebuAd, Virool
True Ventures 6 appssavvy, BrightRoll, Kiip, Metamarkets, SocialPandas, TripleLift
Comcast Ventures 6 BlackArrow, Integrate, JiWire, Videology, Visible World, WhoSay
Kleiner Perkins 6 Affectiva, Aggregate Knowledge, Drawbridge, InMobi, Lockerz, SessionM
Index Ventures 6 Adconion Media Group, Criteo, Factual, OpenX, Outbrain, TrialPay
USVP 6 4INFO, Act-On Software, Inadco, JellyCloud, Media6Degrees (m6d), PlaceIQ
Rose Tech 5 33Across, LinkStorm, Magnetic, PerformLine, SAY Media
Coriolis Ventures 5 AppNexus, Integral Ad Science, Magnetic, Martini Media Inc, Media6Degrees (m6d)
Softbank Capital 5 ActionX, Criteo, JellyCloud, Taykey, xAd
Trident 5 BrightRoll, eXelate, JiWire, Sojern, Turn
AOL Ventures 5 appssavvy, Metamarkets, OpenX, Solve Media, Vungle
Verizon Ventures 5 ActionX, AdTheorent, Kiip, Local Response, RUN
Foundry 5 Integrate, isocket, Medialets, awe.sm, Triggit
Softtech 5 isocket, Rapleaf, StrikeAd, VigLink, Vungle
KBS+ Ventures 5 Adaptly, Cross Pixel Media, PlaceIQ, awe.sm, Yieldbot
Felicis Ventures 5 BrightRoll, Factual, Rapleaf, RichRelevance, Solve Media
Charles River Ventures 5 Adaptly, Fiksu, Magnetic, Mochila, SessionM
Intel Capital 5 AdsIt, BlackArrow, Crisp Media, Swrve, [x+1]
Lightspeed 5 Influitive, MyBuys, Origami Logic, Outbrain, Rhythm NewMedia
Baseline 5 Adara Media, Anchor Intelligence, Sharethrough, TrialPay, TRUSTe
Venrock 5 AppNexus, Bizo, Dynamic Signal, Martini Media Inc, Media6Degrees (m6d)

What is and isn’t AdTech is open to debate. If I left any companies out, let me know. I used my list of 600+ adtech companies, weeded out the sold or IPO’d, bounced the remainder off Crunchbase to pull the investors and compiled.


  1. Couple companies you might want to consider adding that are funded by VCs on this list, based on my manual checking: Namo Media, TrueLens (depending on your definition of adtech), Virool, Socialflow, Adtheorant, RunDSP, ActionX, Parsely, Bottlenose (again depending), TapCommerce, Adcade, NativeAd.

    1. They do, sort of. But the data is so incomplete that I feel bad using it. I should check out AngelList’s data, that might be better.

  2. Thanks for this comprehensive list.

    Do you have any suggestions on which particular VCs would be the best, and most willing, to give advice on a new ad placement engine? We may have serendipitously built a such a system, but we are not in the ad space right now and are looking to get feedback from experts.

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