I spoke at the AppNexus Summit a couple of weeks ago. Brian O’Kelley read my post on adtech investing trends and asked if I could expand during the session. The video is online (my part at 1:48), but I thought I’d write it up also. I figured in the AppNexus audience of 600 that there […]
Posts for November 2013
The aim of marketing is to make selling superfluous
I was preparing to teach my entrepreneurship class about marketing last week and ran across an old blog post of Fred Wilson’s*. A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. Normally for a raw […]
Sustaining and Disruptive Innovation, MTI Class Two
This is the second post about the class on technological entrepreneurship I’m teaching up at Columbia. Class one was an introduction to the why of entrepreneurship, as well as an outline of what the course will be. Class two dives right into innovation theory. The main goal is to start them thinking about innovation in […]