Almost a license to print money

Advertising, in time, proved almost a license to print money, and the effects on broadcasting of the revenue model it introduced can scarcely be overstated. It gave AT&T, and later the rest of the industry, an irresistible incentive not just to broadcast more but to control and centralize the medium. To see why, compare the […]

Advertising, the Fallacy of Perfectibility, and the Best Minds of My Generation

Between men and brutes, there is another very specific quality which distinguishes them, and which will admit of no dispute. This is the faculty of self-improvement… perfectibility… It would be melancholy, were we forced to admit that this distinctive and almost unlimited faculty is the source of all human misfortunes; that it is this which, […]

OpenRTB and Architectural Innovation

I sent out a good number of emails on Sunday asking for opinions on OpenRTB.  People were mainly dismissive, partly because of the secretive way in which it was concocted, partly because some think Google is better accomodated than challenged, but mainly because the current goals of the spec are slight.  After reading the spec, I […]

Online Ad Tech Curriculum: Links

[I am going to make additions/changes to the list by editing the post itself.  I think that’s better than cluttering everyones’ feed.] A VC friend asked what he should read to better understand the online advertising market.  At the time I thought I could offer some decent advice.  But as I started to think about […]

The future of free media

Monday’s Wall Street Journal article on cookie tracking was a bit underwhelming. So although (a) we’ve been having the same conversation over and over again since 1996 without getting anywhere*, (b) the article was a bit misleading and maddeningly vague, and (c) industry rumor has it that the church/state divide at the Journal does not […]

The last days of the ad exchange

Darren Herman wants a conflict-free ad exchange. So do I. We assume there could be one because we look at the much bigger and more efficient financial markets and see they are run on exchanges. But, in reality, the financial world has moved on from exchanges, and so will the ad world. An article of […]

Fiddling while Rome burns

I read Curt Hecht’s AdExchanger interview this morning with puzzlement and, eventually, horror. Vivaki is drawing the precisely wrong conclusions from their evaluation of the situation. [re Invite Media] Google realizes it’s for the DFA stack, away from media, and they appreciate that it works just like search bid management or serving ads. It’s a […]