Darren Herman wants a conflict-free ad exchange. So do I. We assume there could be one because we look at the much bigger and more efficient financial markets and see they are run on exchanges. But, in reality, the financial world has moved on from exchanges, and so will the ad world. An article of […]

I read Curt Hecht’s AdExchanger interview this morning with puzzlement and, eventually, horror. Vivaki is drawing the precisely wrong conclusions from their evaluation of the situation. [re Invite Media] Google realizes it’s for the DFA stack, away from media, and they appreciate that it works just like search bid management or serving ads. It’s a […]

I know plenty of people who know the facts, but none of them will talk*. So I’ll just tell you the rumors. Invite Media was acquired by Google last week. The initial guesses at the purchase price were in the $60 to $70 million range. Peter Kafka now says it was $81 million in cash. […]

I wrote something for AdExchanger today. John asked me whether media and data should be bundled. I said, at the end of a bit of a rant, [We] need a bit more idealism. We need to be trying to make the world a better place. We need to move beyond our defensive posture of being […]