I get a lot of hits from people searching for “marketing in a downturn” or “advertising in a downturn.” I haven’t blogged on that for over a year because there’s no point in trying to predict the present.
But for all you searchers, here’s a great resource: the FT’s Advertising in a Downturn page. Supports my contention that putting marketing money to work when times are bad is a great investment. I know I said it a year ago and god help those who took my advice then–especially the car manufacturers–but I still think I’m right.